A Collab Proposal from BOHO Bangladesh
Rabuga×BOHO
Where roots run deep — in clay, in melody, in soul.
01 — Executive Summary
Two visions.
One language.
BOHO Bangladesh was born from a conviction — that the things we make with our hands carry stories no algorithm can replicate. From handloom textiles to earth-fired ceramics, BOHO exists to dignify the artisan, to reconnect people with heritage, and to prove that slow craft and bold commerce are not enemies.
"Rabuga is not just a band. They are a bridge — between Garo ancestral memory and the modern Bangladeshi soul. That bridge is what BOHO was built to honour."
When we first encountered Rabuga's music, we didn't hear songs. We heard the same thing we feel when a potter shapes a vessel from raw earth — the act of making something honest in a world that rewards the hollow. Rabuga is a rising Garo band from Dhaka carrying centuries of indigenous melody and channelling it into lyrics that speak to positive transformation, cultural pride, and collective healing. Their purpose and BOHO's purpose are not parallel. They are the same line.
This proposal is not a standard brand deal. It is an invitation to co-author something that outlasts any single event or product drop — a living, breathing cultural partnership where Rabuga's voice becomes permanently woven into what BOHO makes, and BOHO's platform becomes permanently open to what Rabuga builds.
Roots First
Both BOHO and Rabuga lead with cultural authenticity — never trend, never imitation. Indigenous identity is the product.
Positive Change
Rabuga's lyrics carry a message of healing and uplift. BOHO's products carry stories of craft and community. Together they amplify each other.
Community Over Commodity
Neither party sees their audience as a market. Both see them as a community to serve, inspire, and include.
Long-game Thinking
BOHO offers lifetime royalties — not a one-off fee. Because we believe what Rabuga builds will only grow in value over time.
02 — Who Is Rabuga
The band that
the earth sent.
Rabuga is a Garo ethnic band from Dhaka, Bangladesh — a rare and powerful voice carrying the musical and cultural traditions of the Garo people, one of the oldest indigenous communities of the Bengal-Assam corridor. In a landscape where pop formulas dominate, Rabuga dares to sing in their mother tongue, play instruments rooted in forest and ceremony, and write lyrics that ask hard, hopeful questions about identity, belonging, and social change.
Origin
Garo indigenous community — rooted in the hills of Bangladesh and Northeast India. Centuries of oral music tradition.
Sound
Ethnic Garo folk fused with contemporary instrumentation. Haunting, rhythmic, and deeply human.
Message
Positive social change, cultural pride, environmental consciousness, and the healing power of indigenous wisdom.
Rising Force
A new but rapidly growing band with strong grassroots following and deepening mainstream curiosity.
Based In
Dhaka, Bangladesh — at the heart of the cultural capital, with national reach.
Significance
One of very few Garo acts bringing indigenous music to wider Bangladeshi audiences with artistic integrity intact.
"Rabuga's music doesn't ask you to listen. It asks you to remember — something in you that the modern world almost buried."
03 — The Collaboration Offer
Everything we're
offering you.
This is not a transaction. This is a full cultural partnership built to honour Rabuga not just for a moment, but for the length of their career and beyond.
The Earthenware Collection
Hand-fired. Spirit-named.
BOHO will produce a dedicated earthenware collection — vessels, cups, bowls, and decorative pieces — bearing Rabuga's name, imagery, and cultural motifs. Every piece will be ethically hand-crafted by our artisan network in Cox's Bazar, fired with traditional methods, and brought to market with Rabuga's story embedded in the narrative.
Rabuga will receive a lifetime royalty on every product sold from this collection — forever. No expiry. No renegotiation clauses. As long as BOHO sells a piece from the Rabuga Collection, Rabuga earns.
Full Package Benefits
-
01
Lifetime Royalty — Earthenware Collection Lifetime
A permanent royalty of approximately ৳150–৳300 per product sold from the dedicated Rabuga × BOHO earthenware collection. This is not a time-limited deal — it is forever written into BOHO's product ledger. Paid quarterly with full sales transparency.
-
02
4–5 Collaborative Live Events Cox's Bazar
Rabuga will perform at 4 to 5 curated BOHO events — immersive cultural evenings that blend artisan showcases, community gathering, and live ethnic music. These are not generic gig bookings. Each event is co-curated to honour Rabuga's artistic vision alongside BOHO's brand world.
-
03
Full Hospitality — Transport, Food & Accommodation Covered
For every event, BOHO covers all transport from Dhaka to Cox's Bazar and back, premium accommodation for the duration of the stay, and full meals and hospitality throughout. Rabuga should arrive as guests of honour, not logistics coordinators.
-
04
Official Brand Case Study — Rabuga × BOHO
BOHO's creative team will document this collaboration — the music, the making, the people — into a full editorial case study distributed across BOHO's digital platforms, press outreach, and archive. This becomes part of Rabuga's permanent press portfolio.
-
05
Signature Swag Kit — Delivered to Dhaka Gift
A curated swag kit from BOHO's collection, hand-assembled and delivered to Rabuga before the partnership launch. Includes pieces from the Rabuga earthenware collection, BOHO artisan textiles, brand merchandise, and personalised welcome items.
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06
Lifetime Membership — BOHO Inner Circle Lifetime
Rabuga becomes a lifetime honorary member of BOHO's creative community — with early access to all product drops, priority at future events, and a permanent voice in BOHO's cultural programming decisions.
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07
Collab Promotion — Full Digital Campaign
BOHO will run a dedicated launch campaign across social media, email, and editorial platforms to spotlight the Rabuga × BOHO story. Content creation, photography, videography, and copywriting all handled by BOHO's creative team — featuring Rabuga centrally.
-
08
Future Event Sponsorships & Collabs — Priority Access Open
As this partnership grows, Rabuga will receive first consideration for all future BOHO event sponsorships, product collaborations, and third-party opportunities that BOHO facilitates. We believe this is the beginning, not the ceiling.
What's In the Swag Kit
Rabuga × BOHO earthenware piece
BOHO handloom textile
BOHO brand story booklet
Handwritten welcome letter
Lifetime member card
Artisan candle or incense set
04 — Financial Overview
Transparent,
honourable numbers.
The following is a projected estimate of partnership costs for BOHO, based on our Cox's Bazar operations and approximate Dhaka-to-Cox's Bazar logistics. All figures are approximate and subject to final negotiation. Currency: Bangladeshi Taka (৳).
A — Royalty Projection (per product)
| Scenario | Est. Retail Price | Royalty Rate | Rabuga Earns |
|---|---|---|---|
| Small item (e.g., cup, bowl) | ৳1,200 – ৳1,800 | 12% | ৳144 – ৳216 per piece |
| Mid item (e.g., vase, planter) | ৳2,000 – ৳3,000 | 12% | ৳240 – ৳360 per piece |
| Statement piece (large vessel) | ৳4,000 – ৳6,500 | 10% | ৳400 – ৳650 per piece |
| Royalty if 200 units sold in Year 1 (mixed avg. ৳200/unit) | ৳40,000 / year | ||
| Royalty if 1,000 units sold (Year 2–3 growth est.) | ৳2,00,000+ | ||
* These are projections. Actual royalties depend on sales volume. BOHO commits to full quarterly reports and bank transfer of earned royalties. No minimums owed by either party.
B — Per-Event Hospitality & Logistics (Dhaka → Cox's Bazar)
| Item | Detail | Est. Cost |
|---|---|---|
| Transport (round trip per person) | AC bus/train or shared transport × 4 members | ৳6,000 – ৳10,000 |
| Accommodation (2–3 nights) | Mid-range hotel in Cox's Bazar, 2 rooms | ৳6,000 – ৳12,000 |
| Meals & Refreshments | Full board for all members during stay | ৳3,000 – ৳5,000 |
| Local transport in Cox's Bazar | CNG/vehicle rental for event days | ৳1,500 – ৳2,500 |
| Est. Total Per Event | ৳16,500 – ৳29,500 | |
| Est. Total for 5 Events | ৳82,500 – ৳1,47,500 | |
C — Collab Promotion & Brand Investment
| Item | Est. Cost |
|---|---|
| Product photography & collection shoot | ৳15,000 – ৳25,000 |
| Videography — launch film & event coverage | ৳20,000 – ৳40,000 |
| Social media ad campaign (launch) | ৳10,000 – ৳20,000 |
| Case study content production | ৳8,000 – ৳15,000 |
| Swag kit production & delivery (Dhaka) | ৳4,000 – ৳8,000 |
| Total Promotion Investment | ৳57,000 – ৳1,08,000 |
D — Earthenware Collection Production
| Item | Est. Cost |
|---|---|
| Initial collection design & prototyping | ৳15,000 – ৳25,000 |
| Production run — 100–200 pieces (mixed) | ৳60,000 – ৳1,20,000 |
| Packaging & branding (boxes, tags, wrapping) | ৳10,000 – ৳20,000 |
| Total Production Est. | ৳85,000 – ৳1,65,000 |
E — Full Partnership Investment Summary
| Category | Est. Range |
|---|---|
| Hospitality & Logistics (5 events) | ৳82,500 – ৳1,47,500 |
| Collab Promotion & Content | ৳57,000 – ৳1,08,000 |
| Earthenware Collection Production | ৳85,000 – ৳1,65,000 |
| Royalty (Year 1 est. — 200 units) | ৳30,000 – ৳50,000 |
| Total Estimated BOHO Investment (Year 1) | ৳2,54,500 – ৳4,70,500 |
* BOHO expects to recover production costs within 6–12 months via product sales. Royalties to Rabuga are an ongoing return, not a sunk cost. The partnership is designed to be financially self-sustaining while continuously honouring Rabuga.
F — Minimum Honourary Remuneration Per Event
While BOHO's primary compensation model is the lifetime royalty + full hospitality, we understand that Rabuga may have baseline expectations for each live performance. Below is an optional minimum honourary remuneration per event should both parties agree to include this in addition to all other benefits.
| Event No. | Event Type | Min. Honourary (Optional) |
|---|---|---|
| Event 01 | Launch event — collection debut | ৳8,000 – ৳12,000 |
| Event 02 | Community cultural evening | ৳8,000 – ৳12,000 |
| Event 03 | BOHO artisan market performance | ৳8,000 – ৳12,000 |
| Event 04 | Seasonal showcase / pop-up | ৳8,000 – ৳12,000 |
| Event 05 | Closing anniversary event | ৳10,000 – ৳15,000 |
| Total for 5 Events (Honourary) | ৳42,000 – ৳63,000 | |
| Combined with All Other Benefits | ৳2,96,500 – ৳5,33,500 | |
* This optional honourary component is separate from and additive to the lifetime royalty, hospitality coverage, and all other partnership benefits listed. Both parties may choose to include or exclude this element during final negotiations.
05 — Proposed Timeline
How we
begin together.
Proposal Review & Agreement
Rabuga reviews this proposal, asks questions, and both parties enter discussion. A final partnership agreement is signed.
Collection Design & Prototyping
BOHO's artisan and design team begins work on the Rabuga × BOHO earthenware collection, with input from the band on motifs, names, and cultural references.
Swag Kit Preparation & Delivery
BOHO assembles and dispatches Rabuga's welcome swag kit to Dhaka. Official digital announcement follows.
Collection Launch & Event 01
The Rabuga × BOHO earthenware collection officially launches. Rabuga performs at the launch event in Cox's Bazar — fully hosted by BOHO.
Events 02–05 & Ongoing Royalties
Four more events across the year. Royalties paid quarterly. Case study published. Partnership evolves with new opportunities as they emerge.
Lifetime Chapter
Royalties continue. Rabuga holds their lifetime BOHO membership. Future events, new collections, and deeper collaborations unfold as the relationship matures.
06 — A Final Word
We don't want to sponsor Rabuga.
We want to belong to the same story.
BOHO has always believed that the most powerful brands are not companies — they are coalitions of people who believe in the same thing. Rabuga, with their roots, their voice, and their message, are not a promotional vehicle. They are co-founders of a cultural chapter that Cox's Bazar has never seen before. We are honoured to extend this offer and hope it is the beginning of something neither of us can fully imagine yet.
"The earth remembers. The music remembers. And with this collection, so will those who hold it."
This document is a proposal and not a binding contract until signed by both parties.